Skip to main content
Eberly College of Science to host entrepreneurship seminars for Penn State Startup Week
5 March 2019

The college will host a series of five seminars, to be presented by alumni, faculty, and student entrepreneurs.

Startup Week 2019

As part of Penn State Startup Week, April 1–5, 2019, the Eberly College of Science will host a series of five seminars on entrepreneurship.


Tuesday, April 2

1:35–2:50 p.m., 109 Osmond Laboratory

Steller Innovations: Challenging an industry status quo through disruptive innovation

Evan Stover ’11, Inventor and President, Steller Innovations LLC

Britta Teller ’14g, Sales and Communications Director, Steller Innovations LLC

Megan Huffstickler ’18g, Creative Director, Steller Innovations LLC


Wednesday, April 3

1:25–3:20 p.m., 215 Armsby Building

Steller Innovations: What's old is new again: How to market new products in mature industries like hardwood flooring

Evan Stover ’11, Inventor and President, Steller Innovations LLC

Britta Teller ’14g, Sales and Communications Director, Steller Innovations LLC

Megan Huffstickler ’18g, Creative Director, Steller Innovations LLC


Thursday, April 4

4:35–5:00 p.m., 105 Wartik Laboratory

Moichor: The story of how a science-inspired idea became a student startup

Shevy Karbasi '19, Co-Founder, Business Development, Moichor

Steve Flanagan '19, Co-Founder, User Research and Testing, Moichor

Matthew Chen '19, Co-Founder, Research and Development, Moichor


Friday, April 5

11:15 a.m.–12:05 p.m., 160 Willard Building

Kramer Industries, Inc.

Steven Schneider ’90, CEO, Kramer Industries, Inc.


12:20–1:10 p.m., 117 Osmond Laboratory

From problem to promise: A journey of turning advances in the laboratory into a business

John Asbury, Co-Founder and Chief Scientific Officer, Magnitude Instruments LLC; Associate Professor of Chemistry, Penn State University



About the presenters


Steller InnovationsSteller Innovations LLC

Steller Innovations LLC is a regional startup company that manufactures their own patented, innovative hardwood flooring and sells directly to consumers. The team is comprised of a group of life sciences grads from Penn State, and they are enthusiastic to develop new technology, to create sustainable solutions to complex problems, and to invest in marketing efforts that educate consumers.


Instagram: @stellerflooring

Evan StoverEvan Stover '11

Inventor and President

Evan graduated from Penn State in 2011 with a bachelor of science in biology and started his own consulting business as a partnership with his father, Lee Stover. Together they consulted for small and large wood products companies. In the process of this work, Evan developed the hardwood flooring technology that allows hardwood floors to be instantly installed and removed. The technology became the foundation for Steller Innovations LLC, which now manufactures and sells hardwood flooring directly to customers from a wood shop in central Pennsylvania. In his current position, Evan continues to innovate in manufacturing to produce high-quality flooring products using sustainable methods.

Britta TellerBritta Teller '14g

Sales and Communications Director

Britta completed her doctorate in ecology at Penn State in 2014. As an avid biologist, Britta took a keen interest in Evan’s consulting work in the wood products industry while concurrently pursuing her postdoc and assistant teaching professorship at Penn State. In 2018, Britta joined Steller Innovations full time to assist in the direction of the company’s strategic positioning, sales, and communications. In her current position, she regularly uses the skills she developed in ecology, including statistical analysis, hypothesis testing, and adaptive decision-making to improve company processes.

Megan HuffsticklerMegan Huffstickler '18g

Creative Director

Megan completed her masters in educational psychology at Penn State in 2018. In her current position, she uses her background in education and chemistry to develop web and social media content that educates consumers about hardwood flooring from the tree to home care. In the near future, she is looking forward to working with other companies to implement similar strategies that help their customers understand their products with storytelling, education, and content that describes the science behind their businesses.



After living together in a Penn State special living option known as BIOME, Steve Flanagan and Matthew Chen were approached by Shevy Karbasi with an idea to make complete blood count testing more practical. With this, Moichor was founded with the help of Happy Valley LaunchBox, the Summer Founders Program, and Y Combinator's Startup School. Moichor aims to alleviate the problems that chemotherapy patients face, by allowing complete blood counts to be done on a smartphone. Moichor is able to monitor white blood cell counts from home, cut costly lab subscription fees for small clinics, and streamline collected data to pharmaceutical companies.


Shevy KarbasiShevy Karbasi '19

Co-Founder, Business Development

Shevy leads business development at Moichor. He works with current partners and looks for new potential partners.


Steve FlanaganSteven Flanagan '19

Co-Founder, User Research and Testing

Steve handles user research and testing as well as application/product/website design at Moichor. Through more than 200 user tests, hundreds of one-on-one interviews, 12 iterations of the application, and countless amounts of surveys, the team has been able to fully understand what patients are going through. Along the journey, Steve has learned wet lab techniques, networking tactics, user-interface (UI) development, and customer research skills needed to move the company forward.

Matthew ChenMatthew Chen '19

Co-Founder, Research and Development

Matthew handles the research and development of Moichor. This ranges from wet lab techniques to hardware development. Matthew has gained expertise through experience and advisors. All of Moichor’s hardware and research development is handled in house.


Kramer IndustriesKramer Industries, Inc.

Kramer Industries, Inc., sells equipment and supplies to companies and individuals that need to change the finish on any type of metal, plastic, or wood part or modify almost any type of surface. Kramer was founded in 1911 and re-started and built by Steven Schneider over the past 20 years.


Steven SchneiderSteven Schneider '90

Chief Executive Officer

After graduating with a bachelor of science in chemistry from Penn State in 1990, Steven worked for a couple of years in corporate R&D before taking over the family chemical manufacturing business. This led to the purchase of two other businesses and multiple startups.

Steven received his master of business administration from Rutgers in 1995. He has successfully seen two of his three children attend Penn State. He currently lives in New Jersey.


Magnitude InstrumentsMagnitude Instruments LLC

Formerly NanoSpec Instruments LLC

Founded in 2018, Magnitude Instruments provides innovative solutions for high-sensitivity, low noise transient absorption spectroscopy. They specialize in time-resolved vibrational spectroscopy (TRIR) as well as transient absorption spectroscopy in the UV, visible, and near-infrared spectral regions. Magnitude Instruments' philosophy is to engineer their spectrometers so that chemists, materials scientists, and biologists can do state-of-the-art transient spectroscopy without having to be experts in ultrafast laser technology.


John AsburyJohn B. Asbury

Co-Founder and Chief Scientific Officer

John is an associate professor in the Department of Chemistry at Penn State and co-founder and chief scientific officer of NanoSpec Instruments LLC. NanoSpec got its start because John proposed experiments to the U.S. Department of Energy that could not be done with existing technology. His graduate students and co-founders of NanoSpec had to reimagine what transient absorption spectroscopy should be in order to achieve those program goals. That work, and the innovations that followed, have been translated into ultrahigh-sensitivity transient absorption instruments that are opening new areas of research and development in areas ranging from from catalyst discovery to in-line process control and quality assurance.



Beth JohnsonAll sessions will be moderated by Beth Johnson ’13g, intellectual property and technology transfer liaison in the Eberly College of Science's Office for Innovation.

Beth holds a bachelor of science in biology and a doctorate in entomology, and she has research expertise in the fields of chemical ecology, microbiology, and plant biology. She draws upon her background in academia and direct experience in generating intellectual property to support researchers in the Eberly College of Science during all stages of the technology transfer process, from intellectual property (IP) capture and protection to licensing and commercialization. She works to create and enable a culture of innovation and translation within the Eberly College of Science by connecting researchers to University and community resources to facilitate the dissemination of scientific discoveries for the benefit of society.