Abstract 

In a talk that I am hoping will morph into a free-flowing Q and A

session, I will discuss PRL's role in disseminating your

physics results. The process is a cascading sequence that entails

your interaction with journal editors, referees, conference chairs, journalists,

department chairs, deans, funding agencies, and others. The tools however

have changed in recent years; the arrival of social media, search engines,

and electronic repositories has us in a state of flux. PRL published its

first paper 60 years ago. Let's look back and forward.